The Research Of Enterprise Website Search Engine Optimization

With the development of the Internet, many companies have established a web site for enterprise network marketing. Terms of enterprises not only need an accurate definition of the market, exquisite graphic designers, stable transmission, Customer-oriented content, the most important point is also needed by customers to find, allow customers to the station to find relevant content, these two are inseparable from search engines, then search engine marketing was born.In the Search Engine Marketing of the enterprise web site, search engine optimization (SEO) is the key. Short for search engine optimization, the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.In the study of the thesis of today's search engine optimization techniques, the research of current search engine ranking factors has a number of shortcomings; the paper gives the corresponding solution. Finally, implement a set of search engine optimization tools, called SEOAdvisor by the Java language.This paper has seven chapters:The first chapter of this project background and significance of the introduction and a description of the contents of this paper.The second chapter describes the search engine on the history and principles.Chapter III analyzes the relationship of search engines and Enterprise Network Marketing.Chapter IV introduces the search engine optimization technology.Chapter V describes the design and implementation of the search engine optimization tool, SEOAdvisor.Chapter VI analyzes the report results of SEOAdvisor.Chapter VII of this paper summarized, SEOAdvisor perfect for the next step forward.