On Optimization Of News Lead

Recently, news lead has been paid more attention by a considerable number of researchers, but optimization of news lead researches rarely involved. Optimization of news lead is a microcosm of the history and the development of news literary form, an expression of news concept's development and innovation, and an important source of writing's development and innovation. According to the principle of optimization system theory, this paper establishes optimization principle of news lead from macrostructure, using three viewpoints of expression, transmission, acceptation, application of writing, communication science, systems theory, linguistics and many other theories and methods, combining with case analysis, further discussion of how the three functions ultimately lead to the optimization of news lead. On the basis of optimization principle, it studies the writing process of optimization of news lead from three steps of information collection, scientific thinking and writing methods and techniques in order to achieve the objective of realizing the expressive intention through interaction between expression and reception. Thus it can raise the level of theoretical research of news lead and strengthen the practical guidance news lead optimization efforts.