Analysis About Competitive Circumstance And Strategy Of County/City Public Library In Network Environment

County/City public library play a key role in public library system, which share 98% of total public libraries and equip 90% books checking out. The condition of County/City library operation shows the true level of public library undertaking at present in our country.Questions, such as lack of library funds, old library building, out of date equipment and scarcity of high-level staff, are very common in County/City library in our country. Analyzing the reasons of the above questions, public library always lay the difficulties to the low budget of local government, whose funds is more than 85% from local government after all. Public libraries rarely analyze the reasons of low budget, or simply complain that local government doesn't pay great attention to library. In fact, as a rational organization, local government's goal is to maximize the public profits when they equip the public products. The paper attempts to analyze the cause of the above questions and explore public library in a more widely society circumstance, setting a high value on the influence of external environment.Firstly, the paper introduces the connotation, functions and survey of County/City library and analyzes the questions existing in public library at present, especially focusing on the new questions of public library in network environment. Secondly, the paper analyzes the essential attribute of County/City library, points out that County/City library have the attribute of exclusiveness and benefits overflowing exists in private organizations, think that public library is a weak competitive public goods in traditional circumstance and is a strong competitive public goods in network environment. Besides, the paper analyzes the influence of macro-environment and micro-environment to public library, such as the different influence of the decreasing of national reading rate, increasing of network reading, promoting of society information-based, speeding up of urbanization of population. Subsequently, the paper introduces the methods of calculating benefits output of public library and the indicators measuring external circumstance of public library, putting forward the methods of calculating benefits overflowing of private organization and network, attempts to realize the comparative between public library and private organizations. At last, the paper takes the public library of DongYing district fir instance, analyzes the external circumstance of DongYing district, Puts forward the operation tactics of public library and suggestions on increasing benefits of public to local government.The paper analyzes the external circumstance of County/City library in network environment, points out that the external reasons of public library difficulties is the advent of substitute such as internet, internal reasons is the low output of public library compared with other producers. The study is helpful to the understanding of local government to public library and the policies making of local government. Also, with a great practical significance, it is favorable to public library promoting the comprehension and recognition to external circumstance and making out correct tactics.