The Integrated Marketing Communications Of Great Speed Extend At The Digital Commercial Time

Different from the experienced brand accumulates several decades for the time and the funds. At the digital commercial ages, with the help of the network, the time of brand from unknown to global well-known is becoming shorter and shorter. Fast and innovation become the new terms of the marketing of 21 centuries. iPod creates a miracle of the electronics consume realm, and it's becoming the brand of the quickest increase in value for 4 years. Its success is the best portrayal of the inntegrated marketing communications of the great speed extend.From the thinking toward the phenomenon of iPod, get the analyze of the cause and the characteristics of this kind of phenomenon. Inquiry into the thoroughfare that the Internet is the marketing expansion and under the background of IMC the integration of the expansion thoroughfare. Then put forward the successful key of iPod, and finally analyze if our country business enterprise can take the same model of development direction, which condition we should take. This thesis surrounds these problems, with the knowledge about communication and marketing, combining the characteristics of the individual cases, refining the characteristics of the change that an Internet ages brings for the marketing expansion, the integration mode of the traditional and modern thoroughfare.