Research On Integrated Marketing Communication Strategy Of Internet Mobile Phone Network

The development of internet has brought a lot of transforming changes to our society ,the communication of message ,the way we think ,and the for-profit models of business are undergoing a absolute different environment.Internet Mobile Phone, a new category of smart mobile phone,has many high-definition characters base on internet,such as the different way of produce,the creative marketing communication and other aspects . However,with the changes of market saturation and the upgraded meets of consumers,Internet Mobile Phone are facing some challenges ,which draw both smart mobile phone industry and marketing communication professors’ attentionThis article are trying to offer a descriptive definition of Internet Mobile Phone ,according to a large number of text analysis and marketing research reports.The method of comparative analysis also be used frequently to summarize the characters,main types and development of it .This article combine the five elements of message communication with the marketing strategy preconditions,analysis three basic points of Internet Mobile Phone marketing communication,and explore the strategies and characters of Internet Mobile Phone marketing communication further.Internet Mobile Phone offer user-centered design innovation and invite core users to participate the research of products ,which contribute to a high customer loyalty and make R&D as a part of marketing communication ;Online communication is used in the early period of marketing communication,for the low price and low selling cost, follow by offline communication with brand endorsement and series of offline events to enhance the brand image and connotation.All kinds of marketing media and fractional communication contents produced by both brand owners and customers has been integrated based on internet, which is main features of Internet Mobile Phone ’EIMC.There are also problems during the Integrated Marketing Communication of Internet Mobile Phone,such as over entertaining and filled with false information .Modification and adjustment can not be ignored especially when the new communication technologies are coming with various challenges and opportunity.As a new product based on Internet, Internet Mobile Phone has different method of operation about product development, supply chain management and marketing This article has certain reference significance for those new business operate based on internet as well.