Studies On Private Capital Admittance Supervision Of Media Industry

Media industry is a specific cultural product. The news media is the mouthpiece of the party and the people, so it has political attribute. But as a cultural industry it has industrial attribute. Media industry is already one of the most important economic industries. There will be new prospect in the cooperation between Media industry and capital, with the Liaoning Publishing & Media Company Limited comes into market. With the rapid development of non-state-operated economy recently, much circulating private capital is impatient to have a try to enter media industry, which is considered to be profitable. Because of the faultiness of relevant policies and regulations, private funds enter media industry illegally and its interests cannot be ensured. This phenomenon has disobeyed the government's original intention of developing media industry by using private funds. Compared with the state-owned capital, private funds are driven by profit maximum with the character of fluidity, and its entry of media industry is always unprofessional. If there are no limitations, it certainly will affect the normal management of media industry market and go against the developing of social economy. As the imperfect of supervision, there could not be win-win situations between media industry and private capital. A reasonable and effective media supervising system is not only the security of private capital's legal rights and interests, but also the premise condition of a new pattern of media industry.The thesis introduces related concepts and theories, analyses the course and the actuality of supervision. And then comes to a conclusion: Economy system discriminates against private capital; the faultiness of property system results in unfair competition. The special attribute of Media industry bring on the lack of channel for private capital to enter it. The system of supervision is unreasonable; the system of market is faultiness. Based on the situations talking above, the paper proposes four basic principles: the reform of supervising should make coordination of social, political, and economic benefit; The government should keep to market mechanism when it supervises the media market; According to the different purposes and service, media can be divided into the following types: mainstream media, commercial media and nonprofit media. The government should supervise those three types differently; loosen the supervising policies and strengthen the establishment of supervising system at the same time. Based on these principles, the paper gives suggestions as follows. Firstly, a good media market environment could be established. Secondly, perfect the supervision system. Thirdly, standardize supervising organizations. Fourthly, perfect the supervising manners. In conclusion, in order to establish an efficient supervising system, the reform of supervising system should pay more attention to accelerating its progress of legalization, completing supervising policies, and standardizing supervising organizations.