| China traffic radio was born in the Chinese society in the early 1990s when China is entering a more comprehensive and in-depth reform wave. Changes in life style brought about by the reform and opening-up and China's main areas of the awakening of the awareness of the emergence and development of the broadcasting instead, it is also conscious of the development and growth of a wide diplomatic efforts on the reform and innovation of a positive response, not casual and accidental, but the driving force behind the profound social background. China's integrated transport broadcast content, the transmission of "Audience-based. "and the co-operation and management of local and special features are present in the soil on the development of the social times. It is the development of these distinct characteristics of a typical Chinese and traffic radio to a good lock their target audiences. In order to achieve both economic and social benefits of income-generating industry and academia praised the remarkable achievements. Chinese traffic radio establish a completely new idea through their actions in the midst of the decline of China's broadcasting industry, Traffic to the China Radio began broadcasting as the head of a new round of development upsurge. facing the broadcasting industry 's strong momentum and the founder of the industry enthusiasm we have to recognize that China traffic radio is to some extent the development of people's consciousness. So inevitably there are some non-rational and less scientific areas. Meanwhile, it has made traffic radio complex and volatile at a deeper level in the development process of China's gradually highlights, increasingly affecting the development of a better future. Monopolistic advantage makes China traffic radio rapid development. But it has become a double-edged sword while one of the issues that hinder their healthy development. Traffic radio is a very specialized type of broadcasting relied on region, which makes the current upsurge in the development of broadcasting a bit excessive blind,and it also brings a lot of homogenization of vicious competition, damaging to the healthy development of China traffic radio and the efficient use of resources. At the same time, with the continuous development of China's society and evolution, China traffic radio is increasingly full of risk in its future development over a single target audience's structural changes and profitability patterns . it would become useful and necessary to explore useful path as to China Broadcasting traffic problems in the course of development.It is an effective way to achieve sustainable development in the future through comprehensive reference to the radio traffic in the world situation and the development of other countries and regions on the basis of China's national conditions,as well to the ultimate direction seizing the high ground in technology and adhering to traffic broadcasting content . The paper regards the dynamic historical process of broadcasting as study object, By analyzing their background characteristics and the future development of road transport in China to establish a more systematic and comprehensive broadcasting understanding,and care is still not forgotten the plight of the future development of China's broadcasting industry.Trying to use their own experience to the development of China's broadcasting in the new century is drawing inspiration Broadcasting ultimate realization of the great development of whole China. |
