Media Construction Of The Rhetorical Vision In College Students' Innovative Undertaking Story

At present, problem of college student difficult to obtain employment is gradually austere. Meanwhile, college students' innovative undertaking begins to accept the strong support from society and the government, college student group running after to oneself value is also even more distinct. Therefore, more and more students start their own business, and the reports also emerged. College students'innovative undertaking story of the media undertaking report caused writer's particular concern. These stories convey to the audience some concept, is rhetorical vision. Media rhetorical vision constructed in advance for certain goals, hidden in media information. For the event very difficult to gain direct experience like innovative undertaking, college students will be more dependent on the media information. Therefore, the media construction concerned college students' innovative undertaking rhetoric vision to college student audiences'cognition, emotion, motive and behavior have far-reaching impact, but among these effects are quite negative impact. This article unifies the content analytic method and the text analytic method, is for the purpose of through the media fantasy-theme, the media rhetorical vision and the media construction reason analysis, reveal the problems of college students' innovative undertaking story, as well as the negative effect hiding behind the media rhetorical vision, and put forward the rationalization proposal and the countermeasure to this phenomenon.