Bottlenecks And Countermeasures Of The Development In Chinese Reality Show

This dissertation divides the development of Reality Show in China up to three stages. The beginning stage mainly focused on Bushcraft Survival program. The expansion stage concentrates on beauty contest. The mature stage includes various kinds of activities. Although the development of Reality Show in China is dramatic, there are still essential problems such as no enough overall creativity, homogeneous program, bad management and operation method, bad marketing, and low payback from narrow distribution channel with high production cost. Growth of Reality Show looks in boom, however, it suffers from a range of bottlenecks. In the aspect of local program creation, it experiences restrictions from ideology, differences from traditions and cultures, and the gap between rich and poor in China. In the aspect of program development, it bears the obstacles that come from regulations of media system and slow growth of media socialization. Those visible and invisible components become the shackles of Reality Show, which embarrasses its expansion. Fortunately, alone with long time researches, people have gradually found a path that is appropriate for Reality Show in China with Chinese characteristics. In the light of its robust vitality and charm, Reality Show must find its way out eventually.