Research On Appeal To Sensation Strategy In Newspaper Product Design

Topics on personal emotion are fundamentally private. With the enlargement of market demand, however, this kind of topics have made their appearance on mass media. Using Guangzhou Daily's Love is Lucky Edition as the studying case, this paper studies Appeal to Sensation Strategy in Journalism. This paper is composed of five sections. Section One explains Appeal to Sensation Strategy in detail and summarizes their current development in China. Through drawing lessons from PEST model in marketing, Section Two analyses the current environment present for the use of Appeal to Sensation Strategy. Section Four points out some mistakes made by Guangzhou Daily in its use of Appeal to Sensation Strategy. Section Three and Section Five are the focuses of the paper. Section Three analyses Appeal to Sensation Strategy used by Guangzhou Daily's Love is Lucky Edition from five aspects. Section Five gives some suggestions on the use of Appeal to Sensation Strategy. The writer holds the opinion that newspapers can win the market as long as they guide their readership with healthy and inspiring contents in popular and realistic forms.