The Controlling And Guiding Of Web Public Opinion

With the development of the network, it provides the unprecedented convenience andfreedom for the world. Web media spreads the range of communication influence and breaks upthe boundary of information communication. As the derivative of web media, web public opinionhas dual attribute. So comprehending the attribute of web public opinion, controlling and guidingthe web public opinion, building a harmonious and stable web public opinion environment is aninevitable affair, and also a difficulty for our developing country.Through taking the example of 'the maltreating cat affair' and 'the clandestine love affair',which happened in the web cycle in 2006, the thesis mainly elaborates the forming process, andanalyzes the active and negative effects of web public opinion. The important point of the thesisis how to control and guide the web public opinion, and build a harmonious and stable webpublic opinion environment, which is complementary to the traditional media public opinionenvironment. The thesis finally gets the conclusion that the web public opinion needs both thelegislative control and technical guide.Controlling and guiding the web public opinion is a study for the academic circle, and also achallenge for our country and social. Only accommodating the trend of history, can the webpublic opinion be beneficial to the steady and harmonious social.