The Tactical Study On Brand Operation Of China's TV Media

With the development of reformation, TV set has become more popular than past. During the meantime, there are more and more TV stations. Especially in the recent years, under the condition of realizing socialistic market economy, the step of TV industrialization has been accelerated. Moreover, nearly every TV station has much more channels than ever. Therefore, the environment of competition is severe as well as complex. The problem, how to survive nowadays, is worthy of the consideration among each TV practitioner.This thesis, based on the macroscopical angel of view on the TV media development and reformation in China, probes the tactic on brand operation of China's TV media against the background of globalization and internationalization. First of all, the thesis analyses the meaning of TV media brand theoretically, searching the foundation in theory or policy, proposes that brand operation is the necessary result of the development of TV media. Then, the thesis inspects the current situation and questions at home and abroad practically, in addition, compares the relative merits among several modes. Furthermore, the thesis puts forward the Chinese thoughts and countermeasures at present after summarizing. This thesis, including not only theory and demonstration, but also mass communication and sociology and so on as well synthetically, tries to analyze the subject from many angles such as theoretically, practically, currently, historically, macroscopically, microscopically, etc. Finally, the thesis ends on the trains of thought on how to response the challenge and how to solve the problems actively.