Research On The Enlightenment Of Early Ch'in Dynasty Confucian Philosophy To The Modern News Dissemination

Currently, in philosophy academe, it is a hot topic to reconstruct Chinese philosophy which combines Marxist philosophy, Chinese classic philosophy and western philosophy to build a philosophy system with Chinese characteristics. As a matter of fact, it is the same pattern to research the modern news theory. Nowadays, to build and develop the socialism news dissemination institution, for one thing, the advanced theories and the techniques of western news dissemination should be learned and used. For another thing, our excellent national classic culture also ought to be inherited, especially the representative Confucian culture.This article's research goal lies in studying and elucidating the early Ch'in Confucian philosophy, specially human nature philosophy, moral philosophy and philosophy of education to modern news dissemination important enlightenment, thus to excavate the modern value of early Ch'in Confucian philosophy, understands the prosperity and the existence question of the modern news dissemination profoundlyThe Confucian in early Ch'in Dynasty researched deeply into the virtue and evil in human nature. The Virtue-nature Theory which bases on the good side advocates strengthening the merits. While the Evil-nature Theory requires man to get rid of the shortcomings and perfect themselves due to the natural bad factors in human beings. In the construction of the harmonious society, the modern news dissemination should play a conducting role to minimize the evils and publicize the virtues, to provide human cares to the mass. The ethnics in early Ch'in Dynasty can enlighten the modern news dissemination greatly. The Golden Mean Ideology inspires the attitude of impersonality and neutrality in news press. The early Ch'in Confucian honest philosophy inspires us, the reportage must observe the authentic principle; The early Ch'in Confucian righteousness advantage view inspires us that the modern news dissemination must be paid great attention to the social public welfare and the moral responsibility, cannot only purchase interest but regardless of righteousness, or forget honor at the sight of profits.The Confucian education in early Ch'in Dynasty emphasizes the life-long education, while the news dissemination is a significant carrier and supporter. The stressed Enjoying Learning shows the mass-orientation in news transmitting. It emphasizes the all-around development. The modern mass media should not only exploit its advantages of moral education, but also transmits various information and knowledge positively to exert the educational functions. The Confucian education philosophy of the early Ch'in Dynasty emphasizes the moral education. The modern mass media should make full use of the advantages itself and exert the educational functions.To ponder the modern news dissemination, the author in the past will either take the Marxism as the foundation, or the Western news dissemination theory. But this article unifies the modern news dissemination and the early Ch'in Dynasty Confucian philosophy, researches the gains and loss of the modern news dissemination from the angle of the philosophy view. The innovation of this article just lies here.