| Great changes in the field of polity, economy, society and culture have taken place since 1990s'. It is much more obvious especially since the new centre began. Meanwhile, our social environment also changes. The existence and development of human beings could only be made up when the information of social changing and rhythm and being acquired in time. The broadcasting of news makes the social situation known by ordinary people, and makes the ordinary people adaptive to the society. By contacting the news media, press is alleviated and unhealthy emotion is got rid of and properly steered.In nowadays, the visual media environment has come, images are emerge in any minute. The visual culture and visual transmitting industry are now playing an important role in modern times. In this visual culture times tagged with chasing satisfaction, entertainment graduating the fashion, even the news which is closest to it is now going up to entertainment. Among all kinds of public medias, TV is the most proper media for news entertainment because of its strange vision impacting and infectivity as well as his rapidity, high capacity and large region. The phenomenon of news entertainment now has becoming the focus of study and investigating. In this paper, TV news entertainment phenomenon under the background of visual culture is treated and analyzed. Firstly, what is vision culture, how visual culture appears and the TV media under visual culture are illustrated. Then the concept and range of TV news entailment discussed in the paper are defined. Further more, aspects of news entertainment are specialized both in form and content. At last, the reason why it appears is expounded. Two sides of news entertainment, that is, its negativity and positivity, are evaluated according to things mentioned above. Phenomenon of TV news entertainment is summarized, and Tend of development of TV news in our country is predicted.TV news broadcasting provides authenticity, veracity, authority and creditability. TV news entertainment will be of positivity only if it could do it as well. News entertained in a proper extent will make itself more vigorous and more approachable when being addressed. It is of great importance to limit it in a certain extent. Only the high quality content combined with the novel, exquisite and fresh form could make a perfect TV news program. |
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