Research On The Phenomena Of Liyuan Chun

The popularity of televisions has greatly stroke against traditional Chinese operas, but it in turn provided new opportunities for the development of traditional Chinese operas. Therefore, the new art form—telomere brings a fresh air to the renovation of traditional operas. The widely use of televisions not only expends the grades of audiences of traditional operas, but also increases the amounts of audiences because of its convenient way of enjoying programs. Obviously, it is necessary for traditional operas to make full use of televisions which is an efficient way of populating traditional operas and promoting national cultures.For many years, Liyuan chun program is the top program in Henan TV. Despite this, it is also the example being earned by TV stations all over the notion. This program has been well accepted by audiences. The prosperity of Liyuan chun program has aroused many experts and audiences interests, and gradually formed the Liyuan chun phenomenon, which made a fierce contrast to the decline of traditional operas. Nowadays, various new forms of arts come into eyes day by day, traditional arts have fallen into predicament, under such circumstances. Henan TV station helps to refresh traditional operas by means of using TV, improving ratings, attracts a lot of audiences and opens up a new field for traditional arts.However, there are some problems in Liyuan chun program, for example, the system of organization needs to be guided by the marketing theory, the program is repeated and the program is facing brand crisis. This passage is seeking for new shining points of Liyuan chun program, in hoping that they could be helpful in increasing the ratings, promoting traditional Chinese operas and expending TV communication. This passage first makes a general introduction of Liyuan chun program and then analyses the details of the phenomenon.