The Study On Half-Monthly Talkings' Features And Editing Conception

Half-monthly Talkings originated in 1980.It is a political journal concerning with current affairs which is sponsored by XinHua press commissioned of the Propaganda Ministry of the central government .Since its first issue 27 years ago, the journal has always struck to the principle that"it mainly focuses on the publicity of current affairs and policies positive publicity for the basic---level readers"and adhered to the publication aim that"readers are the God and quality comes first". The journal is devoted to the satisfaction of both the central government and the public. On the upper level, it is consistent with the central government. On the lower level, it is popular with readers. So it is the bridge for the communication between the upper and the lower.Half-monthly Talkings has always persisted in the publicity with high quality and popularity with high taste so as to exert a great influence on its readers. It has become to a brand name in the journal field, and its amount of publication has come to the first . Therefore , it is described as'the First Journal of China'by the people both in and out of the journal filed. The experience of its success has a particular meaning and value for the development of present journals of current affairs. The study of the features of its editing also plays a positive role in the further development of journal theories. This thesis begins with the location of readers, the notion of its editing and the features of its columns.Analyzing its features by means of the combination of the macroscopic study on journal theories and the microscopic study on individual case analysis and through the comparison with the other journals of the same kind demonstrates its own features.The thesis consists of four parts:PartⅠ.The origination of Half-monthly Talkings and the three stages of its further development. Sticking on the basic principle unchanging, the journal closely followed the development of the society, and according to the specific historical tasks in different periods, it determined the focal points of its pressing.PartⅡ.The analysis of its editing features.This part mainly focuses on the content and the location of its readers, analyzes its strategy of'big edition agency'and its editing notion of being the voice of both the party and people, and manifests the feature of its columns in the following aspects : strategic of columns and special topics, service and education meanings of the journal and the editing notion of the interaction between its editors and readers.PartⅢ. The analysis on the comparation between Half-monthly Talkings In comparison with other journals of the same kind.we can find it is similar to other journals of current affairs for the focuses on current affairs and policies, social issues and international situation. Its distinctive feature is mainly reflected on the location of its readers, the way of interpreting texts and the form of expressing its opinions. The distinctive feature makes it eminent among the journals of current affairs.PartⅣ.The enlightenment to the development of the same kind of journals.The experience of its success has a reference meaning and great value for the developing journal of current affairs. The reason why Half-monthly Talkings can gain so many readers lies in the fact that it is based on the practical situation of China and located in the market of the middle-level readers, and its function of media supervision, the conception of serving readers and the readable narrative style.