The Study On Mini-Selected Novels' Features And Editing Conception

"Mini- Selected Novels" published in 1985, it is selection of literary readings published in journals and sponsored by Baihua Garden Magazine of Zhengzhou. This thesis tries to focus on the philosophy of publication, the characteristics of its brand, and the cultivation of writers and works. What's more, it employs macro-journal study and micro-theoretical case study to analysis the characteristics of its journal, and at the same time, through comparison with its counterparts to highlight the unique characteristic of its publications.This thesis can be divided into four parts:Part I: the procedure of Mini- Selected Novels: the founding, development, prosperity, and innovation. Since its publishment, on the premise of complying with the same principles and purposes, it keeps pace with the development of times and satisfies the demands of readers and accords to the market development of different historical periods to determine the focus of journal publications and focus.Part II: the comparison and analysis between "Mini- Selected Novels" and other similar publications. Through the comparison of the two major cultural journals: "Mini-Selected Novels" and "The Readers", the uniqueness and characteristics of "Mini-Selected Novels" are mainly embodied in its awareness of quality, the positioning of readers, the concepts of market, and the methods of management.Part III: Analysis to the Characteristics of "Mini-Selected Novels". This thesis focuses on the content and the positioning of readers, and tries to analyze its publication philosophy, brand characteristics, and the cultivation of writers and works to show the characteristics of "Mini-Selected Novels"Part IV: the inspiration of "Mini-Selected Novels" to the current literary journals. The successful experience of "Mini-Selected Novels" has a certain draw and reference value to the underdeveloped literary journals. For "Mini-Selected Novels", the key to win audiences is: Basing on the unique characteristics of its publication, grasping the target audience accurately, cultivating brands and taking initiative methods to adjust itself to the market, and effective integration of resources. It is worthwhile for similar journals to learn.