Research On The External Propaganda Strategies Of China Today

China Today (former name China Reconstructions) is the only monthly propaganda periodical using various foreign language versions in China. China Today has 50 years history since its establishment. The development of China Today represents the changes of the concepts and working styles of China's propaganda works.Nowadays, with the globalization of world politics, economy and culture, the globalization wave makes all countries much closer than ever before. However, under the pressure of US cultural hegemony policies, every country in the world faces more challenges. How to lead the culture of every country to develop in a healthy, regular and harmonious way is an issue that every country should concern.Facing the powerful propaganda offensive of US and other developed countries, China is in an inferior position. The media of US and other countries create an image for China which is full of corruption, illness, etc. It is not only disadvantageous for the shaping of China's nation image, but also brings hidden troubles for the stability of China. Therefore, it is important to make a beneficial public opinion for China in the world.China Today tells the true situation of China to the people all over world using the form combined tradition and modern. China Today also pays attention to the usage of communication skills, and tries to tell the real situation through truth, and ignoring the political affairs. China Today emphasizes the role of editors and negative reports, and be good at telling the inner meaning through common people's story. These makes China Today obtain good propaganda effects.Although China's propaganda work has processed some achievements, compare to its counterpart, it has some problems. If China's propaganda work wants to achieve good effect, it should use the experiences of the developed countries and improve the level of China's propaganda works, advocate the real situation and claim of China. It should also accord with the affairs of party and state, establish good image of China, enhance the understanding and trust with other countries, and create a good international circumstance for China's socialist construction.