Research On Human Resource Management For Broadcasting And TV In China

Under the current cultural industry background, there are more and more media such as broadcasting and televison, publication, magazine, network and so on. Especially now China has joined WTO and more outside media unceasingly to well up in. it will be a great impact for broadcasting and television enterprise, so we have to pay attention to the broadcasting and televison human resource management and perfect human resource troop and structure for further development and reforming.First: Type and characteristic of broadcasting and TV human resourcesBroadcasting and television human resources are namely the complete personnel at present as well as the total of their physical, intelligence and mental effort which are been invested in the broadcasting and television enterprise .The broadcasting and television human resources are maybe divided into some types, including department superintendents, the media service personnel, the engineers and technicians as well as the producing, planning, marketing personnel and so on, the characteristic may be summarized for intelligence specialization, fluidity and charm.Second: Analysis about the background of human resource management for broadcasting and television in China(1) Theory background: person's attribute judgment of Marxism, the theory of new public management and the theory of human capitalMarxism considers the human has double attribute consist of naturalness and society in based on social practice viewpoint, it means Marx acknowledged the rationality of the human resource management. The theory of new public management advocates to implement the commercialized management in the government. and abandon the hieratical tradition and the administrative pattern .The human capital theory considers the human capital and the material capital all have the quality and the quantity stipulation, mainly emphasized person's function in economical development and education as well as the human resources management(2) Policy background: the human-oriented principle and talent strategy is the policy guidance of broadcasting and television human resource managementOn August 7, 2001, Jiangzemin had made a judgment about the human resource is the first resource. On May 7, 2002, the CCP central committee and the State department printed and distributed "Summary about 2002-2005 National Talented person Plan ", requested to complete the matters concerned in the talented person. From October 11, 2003 to 14th, 16 sessions of CCP proposed scientific development view and requested to think much of person's development. By the end of 2003, the President Hujintao had personally managed "The Central Committee of the CCP, the State department about the decision to Further Strengthen Talented persons" and implemented the talent strategy fully.(3) History background: Reforming from the traditional utility management to current industry managementBroadcasting and television enterprise management in china may divide into three stages: The first stage was that the broadcasting and television enterprise was "the sole propaganda" from 1940 to 1978. The second stage was it had been to "first propaganda and second management " from 1979 to 1997.The third stage is it had gradually been to the collectivization the industrialization from 1998 until now.(4) Age background: Time tide of marketization, networking and globalizationWith the deepening of economic system reform and market economy as well as the science and technology progress, Chinese broadcast television enterprise has been in the unprecedented development environment, so that broadcasting and television profession has to strengthen the internal management and consummates the unit interior and the exterior environment construction as soon as possible.Third: Questions and origins in influence to human resource management for broadcasting and television management in China(1) Questions about management idea. It mainly displays in following aspects: First, officialdom thought and status guidance; Second, strongly traditional personnel management thought. Third, lack of market consciousness and the industrial idea.(2) Questions about management system. It mainly manifests in following aspects: First, government and business is not divided and business matter are not divided; Second, division of vertical, many directions and the repetition investment; Third, institution management; Fourth, "double-orbit system".(3) Questions about management object, it mainly manifests in following aspects: First, lack and drain of management talent's; second, the service personnel's low quality and lack of occupational ethics; Third, the high-tech talented persons are deficient seriously.(4) Questions about management way, first, paying attention to management but not develop again; Second, paying attention to status but not ability; Third, management is too subjective and at will.Fourth: strategic choice about Chinese broadcasting and television human resource management under the cultural industry backgroundAs an important part of cultural industry, Chinese broadcasting and television enterprise needs us to be clear about the localization, and promotes the human resources management and development vigorously.(1) Macro-supervise strategy about broadcasting and television human resourcesThe government should improve the present system and situation macroscopically, and shape the related courses to impel the broadcasting and television's development. First, it should be to consummate and renew the management idea and strengthen the cost consciousness, human-oriented, in order to realize the human resources management from the tradition personnel management. Second, it should be to consummate the national policy and to promote the unit system reforming, it needs national market direction and the fund support as well as education policy. In addition, the personnel departments and the broadcasting and television's satraps are also essential in reforming and specific policies. Third, it should be to consummate correlation legislation, and guarantee related laws and regulations as well as personnel policies to be able to carry out as soon as possible, at the same time, broadcasting and television's interior laws and regulations should appear with the movement. Fourth, it should be consummate the property right relations and conform the interior resources, so as to implement unification management and the intensive farming, in addition, it should be to cultivate comprehensive broadcast film and television group and realize the cross profession.(2) Micro-manage strategy about broadcasting and television human resourcesAs the Public institution with implementing commercialization management, Chinese broadcasting and television should utilize the modern business management idea and method, and pay attention to the interior microscopic human resources management and development, First, through the job functions and responsibilities as well as the work analysis, it should be to formulate the position instruction booklet and establishes the post scientifically, and realize competition posts and holding the card to post, simultaneously invite the specialized talented persons Second, it should be to carry out employment system, make the relations between media and staffs by the contract, all staffs may act according to their own abilities to choose the posts freely. At the same time, it must be to use exterior human resources through the temporarily contract and select famous reporters or directors and so on. Third, it should be to implement the performance appraisal and gradually consummate the system of examining to leading cadres and the stretch control system to ordinary staffs. Fourth, it should be to perfect human resources disposition and the mobile mechanism, establishing the detailed human resources plan to break the lifelong system, simultaneously dredge the interior circulation channel and enable the staffs to act according to own abilities, Fifth, it should be to implement training education and improves staffs ' quality comprehensively, and build the platform for individual development to develop all-around talented persons. Sixth, it should be to implement culture management and build a kind of characteristic organization cultureFifth: it should be to pay attention to several questions about the broadcasting and television human resource managementFirst, how to conform the enterprise attribute and industrial attribute of broadcasting and television? It requests broadcasting and television stations must unify the social efficiency and the economic efficiency in time of pursuing to benefit and put the social efficiency on the first place, Second, how to realize the humanistic management while human resources management is going under the cultural industry background? It requests the broadcasting and television stations achieve humanist while they are pan to realize economic target, and pay more attention to the development of staffs.