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Technical Study On Biotreatment Of Cyclohexanone Processing Wastewater

Posted on:2008-12-11Degree:MasterType:Thesis
Country:ChinaCandidate:J CaiFull Text:PDF
GTID:2178360215490519Subject:Communication
Abstract/Summary:PDF Full Text Request
In the 21st Century, we have entered the information era. The global village where we live in is experiencing the fast developing age of information communication day by day. Media has dominated greatly in our social lives. With the formation of economic globalization and utilization, Chinese society today has stepped onto a new phase of development. During the 20 years of Reform and Opening up, China has changed tremendously. And with the increasing development of Chinese market economy, the economic cooperation among cross-cultural countries grows a lot, and overseas culture flows into Chinese society with the exchanges of commodities, economic technologies, as well as commercial merges and acquisitions. It has become a trend and made a prolonged impact on the development of Chinese society and Chinese traditional culture. Media's help is indispensable in the development of commodity economy, thus advertisement plays an important role in the process of the development of economy. Whether a brand can be accepted and recognized by the consumers or not is related to its advertisement.With the constant advancement of the process of global economic integration, as well as the ever-increasing pace of reform. Cross-cultural research has spread advertising background urgently. At present, under the background of cross-cultural, the advertising research is very simple, unsystematic, yet not a specific, targeted, effective and theoretical foundation of the knowledge system as a guide. With the continuous invasion of foreign culture, we can see that many top foreign brands in a variety of media advertising, even some advertising information messages are also widely circulated among us. From television, newspaper, outdoor information, Internet, we can easily find these foreign brands advertising in the highly developed information technology today, and people want from the fastest access to the latest information from all channels. Therefore, China's enterprises should speed up its own international brand, and the pace of the region. Such advertisements are the most effective way to promote our high-quality products and brands around the world. In the United States and Europe, the cross-cultural context advertising has been very systematic and in-depth study. So they can design the most appealing local advertising as a common promotional and advertising world for their enterprises in the country with different cultural backgrounds.Under the background of cross-cultural communication, China's advertising for market products, China's development and opening up overseas markets for multinational companies has a far-reaching impact. How to deal with the national and international advertising; Advertising localization process of how to solve the problem includes forms and channels for the dissemination of the contents of advertisements choice issues; full analysis and foreign famous brands and advertising in the Chinese market, the success or failure of operating experience, made in the context of world economic integration, improving external advertising effect, raise their market value and enhance their international reputation to our cross-cultural communication in the background of the advertising operation, provide strong theoretical support and practical guidance to find the best solution to the problem as a shortcut.
Keywords/Search Tags:advertisement, cross-cultural communication, multi-national corporation, present situation and strategies
PDF Full Text Request
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