The Interaction Between Mass Communication And Interpersonal Media

TV talk Show features equal interpersonal communication between ananchorman and an on-the-spot audience about issues of public concern. Originating inwestern Countries, TV talk show has developed quickly and been popular for morethan ten years in our country. At present, it won the great number of target audienceand high audience rating. Meanwhile, it also encounters the choke point period ofdevelopment.Based on Chinese TV talk show as study model, thethesis traces to its source onthe basis of previous research and expatiates thoroughly on its historical situation andrheology venation. In the following, it continues to probe into localization feature ofChinese TV talk show from the angles of civilianization, outstanding-personization,enlightenment of entertainment and the steady accumulation of ethical culture. Usingthe theories of Science of culture, Study of propagation and Habermas's public sphere,the thesis analyzes the compositive elements of talking and "talking field" and theinteraction of TV. talk show as the public sphere. Thus, we can excavate the deepcultural connotation and the pursuit of on-the-spot record of TV talk show. Finally,the thesis expounds the actuality and existing problems of TV talk show roundly andpoints out the countermeasures and its future prospect. Thus, we can draw aconclusion that if Chinese TV talk show can take correct culture and values asconsensus pilot, get rid of the stale and bring forth the fresh of programcharacteristics and individuality and stick on the way of nationalization, it is sure tosuccessfully develop in the bottle-neck period and compose the triumphal paean.