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Research On The Priming Effects Of Legally Sexual Articles And Images On Human Sexual Desire

Posted on:2008-05-03Degree:MasterType:Thesis
Country:ChinaCandidate:H P ZhangFull Text:PDF
GTID:2178360215488070Subject:Communication
Abstract/Summary:PDF Full Text Request
This current research studies the priming effects of legally sexual articles and imageson adults sexual desire, we have set the priming effects as the basic theory and themain paradims for this research. The research use the experiment as the majormethod to examine the judge of other people by manipulate the words and imageswith sexual contents as the independent variable. The result, a priming effect wasfound in the experiment on sexual articles, those participants exposed to the sexualarticles rated the pepole more negtively on sexual behavior. The exposure to sexualcontents has a cognitive effects of those participants and caused a decline of singlestandard of the participants, and they also tends to judge the giving sexual scenariosimage less sexual and evaluate the effect of the image on teenagers less bad.The hypothesis were not supported by the experiment of sexual images. But thedifference on performance of male and female participants on suxual judging wasfound during the research. The male participants evaluate estimated meanssignificantly higher than female participants, to say that the sex of participants as amajor factor of priming effects. The other factors would affect priming effects arethe age, education, the attention and capacitance on sexual contents.
Keywords/Search Tags:Sexual News, Sexual Images, Sexual Desire, Priming Effects, Media Effects, Cognitive Effects, Adults
PDF Full Text Request
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