Mass Culture & The News-communication Of Metropolitan Newspaper

With the view of contemporary mass culture, this thesis analyzes the representation of news popularizing from the angles of the publisher and the reader and elucidates separately the negative and positive influence of citizen newspaper supplying with advices.The metropolitan newspaper has four communicating characters as following: civilian views, narrative stories, images and pictures and entertainment. Characters hereinbefore reason from the changes of media's news consciousness and the individualization concept as well as the revolution of the reader's contemporary social value, psychology characters and aesthetic civilization.Metropolitan newspaper has achieved quite estimable positive success as supplement to political newspaper both in context and format. However due to its market operating system and mass culture influence, the negative effect are unavoidable.So,metropolitan newspaper should persist the people-centred principle and should be"vulgus but not vulgar",in order to instruct the public when making profit.