Study On Profound Henan Of Dahe Daily

Along with society's development, the newspaper industry enters the thick-paper time, the newspaper industry competition is more severe. Makes the brand column and promotes its influence, becomes one kind of competition strategies for many newspapers to enhancements the quality and increase the individuality difference. This article take the column Profound Henan of Dahe Daily as a research document, attempts take Profound Henan as an example, how discusses the metropolis Daily to expand the report domain, the promotion newspaper influence under the new competition environment, so as to provides the model for the metropolis newspaper development. The paper is divided into five parts.The first part analyzes the background which the column produced to Profound Henan. From aspect and so on news idea, realistic demand, elaborated Profound Henan promotes all is one kind of necessity.The second part analyzes Profound Henan the column localization and plans. Elaborated only had seeks the new market space, the accurate localization, the implementation difference competition strategy, as well as planned the large-scale subject to report on own initiative, could run the column, enhanced the newspaper's influence.The third part analyzes Profound Henan the report text, from the news, the literature, and the historical angle. It is one kind of recent news literature style, is the literature and the historical conformity in the same place, caused the news to obtain one more free expression method, had the academic style, also gave dual attention to the populace taste, academic, the historical thing melted for the common reader can understand and accept thing.The fourth part summarizes the dissemination effect and social significance of the column. It has promoted the frontage propaganda a higher level, Not only has stimulated the Henan people's sense of pride, but also promoted Henan's traveling image and Dahe Daily's brand and influence.Last the part points out the column existence the question and the improvement method. For instance, to have to grasp the degree of the explanation from the historical classics, as well as cautious has the dispute to the history in the character event under to appraise, in addition, It should strengthen the column promoted dynamics.In brief, the success of Profound Henan of Dahe Daily benefits from consciousness and the accurate original column localization which dares to innovate, and from this have formed the column unique style.