Kinetic Art And Its Technique In Web Design

Undoubtedly, we are in the time of digital life what not only embodiesin materiality but also extensively used in immateriality, such as network,digital TV, online movie and digital books, etc., cultural heritage'sdigitization is also the rarity pioneering work of our time.From these, we could make out that mostly digital application relatewith art directly or indirectly. Although some digital production could bewithout artistry (so-called indirectly relation), the acceptant degree andvalidity of information communication must be reduced what has beenproved by the fast developing of network. From naissance to today,network's functions as transferring information and communication areinvariable. On the other hand, its speed of developing and popularizationhas improved very much, especially its profuse forms. It means that redesigningartistically is very important for web design, not just arrangingthe Bits simply before the users.Today we'll find that not only the content is more and more abundant,but also the forms are more and more beautiful in web. Jumping kinetic artwhat has kinetic context, kinetic picture, kinetic Flash animation film andmany other kinetic file of media format could induce your attentionespecially. Their emergence and application could satisfy the need ofaesthetics, accelerate the efficiency of information transfer, cater to the harmony of the whole style of Web, and embody the three-dimensionaldesigning element and thought of digital production. This thesis discussesthe aesthetic requirement for web design from aesthetic psychology andconsumptive psychology, and explains the principle of validity about webtransferring information from information mode syllogism and theactualizing means of information communication. Of course, this kinetic arteffect's application is not only the requirement of the harmony of the wholestyle of Web but also the embodiment of designer's and web owner'sthought. Otherwise, as a digital production, the three-dimensional elementsand designing thought of them are also adapted to web design.The produce of pictures and pictorial elements may be simple to theartists, and the technology of realizing these kinetic arts may be easy to thecareer man in computer, but it is very difficult to join the two fields, whichis unacquainted to another. The thesis endeavors to connect the art with thetechnique commendably, and some basic theories and techniques of webdesign can be comprehended and handled by designer and technicianeasily, even if these perhaps are discrepant to opposing specialties.