Kinetic Typography In Internet And Its Intelligent Expression Of Human Emotions

Kinetic typography is a visual expression which is text based, attractive and significant. It can be used in TV programs, films, video games and web page. Network kinetic typography is a huge technical evolution after the printed type. The popularization of Internet and the multimedia software's boom has greatly improved the development for dynamic character, and they provide some new possibility and more patterns. That's why dynamic character is widely applied in the contemporary society.In this thesis, I start from the application of kinetic typography in traditional and network media, and find out its advantage of the capability to evoke human emotion easier than the other factor in web page by combining form with narrative text and moving form, which has much more expressive force. I classify the kinetic typography by human sense system and body movement, find out the relationship between the kinetic typography and human body movement and emotion. Thought analysis of the mechanism of human feelings and emotional needs I conclude that the kinetic typography reveals human's desire of self-expression and emotional communication, which shows the process of movement in the brain, meanwhile, it presents the face to face communication field hidden by these emotional activities.The important purpose is to create an easy, delighted and attractive circumstance by dynamic character design, and the second goal is to accomplish the high quality communication. Sum up, network kinetic typography is a power field generated by the structural form of emotional space. In this space people's emotion is evoked and satisfied, and that's why the dynamic character has a promising prospect in media market.