Management Of The Press-the Study Of Shi Liangcai's Thought Of The Press

The Shun Pao, China's longest newspaper in modern times, reached its zenith in the 1920s and 1930s. Shi Liangcai and his team created the brilliant. Since Shi Liangcai took over The Shun Pao he had inherited a lot of fine tradition. At the same time he also formulated the policies and strategies creatively which are applicable to the business surroundings. These policies and strategies include introducing advanced technology and equipment to improve the speed and quality of printing, running themselves distribution to expand sales amounts, setting up adverting section to develop adverting business and improve the quality of advertisements services, establishing the communication network all over the world to increase the amount of news, paying great attention to the talented person to attract a large group of well-known experts and scholars and operating capital resources to achieve multi-dimensional development and avoid economic risks.Operational activity of Shi Liangcai was not simple business, but a kind of plan which keeps the newspaper developing continually, "management of the press" is the best summary of his activities of publication.Combining the modern concept of "management of the press", we re-examine the management of Shi Liangcai. We can discover that all of the specific business strategies mentioned above were from one common idea. Shi Liangcai always managed thenewspaper around the core------serving for the audience including all of the readers andadvertising agents. Guided by the awareness of all-round and sustainable growth, Shi Liangcai operated the business successfully in order. From the thorough excavation of the value of a brand to the establishment of social and cultural undertakings, "Manage the press" helped Shi Liangcai to create the glorious.Researching Shi Liangcai's management thought is not only a great help to improve the Historical Research. Meanwhile, it provides an important reference for our modern media to find a development path suited to its own characteristics.