Shi Liangcai And Chinese Modern Newspaper Industry Management

'Shenbao'only during the period of management in Shi Liangcai, its development is quickest, and the change is biggest . He has created'Shenbao''s the golden age, and it also becomes the Chinese richest representation ,the most successful business newspaper, but these achievements cannot be separated with Shi Liangcai'outstanding management idea. Therefore, thoughly anylysis Shi Liangcai's idea and management experience can play a certain inspiration and mode role in present emergence syndicate.Shi Liangcai becomes the national newspaper thumb, and he is a time boundary tablet. He managed the'Shenbao'to open a publication commercialization time. But these achievements have the greatest relations with theearly people in publishling a newspaper as well as the rise of national newspaper industry at the beginning of 20th century. To 20th century 20 years before, as a result of the Opium War defeat, the entrance to a country opens wide, and many people of lofty ideas and the enlightened officials and gentry break the bystander to lord over the public opinion power, manage oneself the newspaper industry inabundance. Publishing a newspaper from germination period to stirring time, until the emergence of national newspaper industry ,the people publishing newspapers experienced painly struggle for 40 years. As a result of these 40 years'hard work, Chinese nationality newspaper industry commercialization development idea gradually bright, Shi Liangcai standing in this "the shoulder" moved towards the success. Also, the Chinese national capital principle's twice rapid development ,which appearanced in 1914 to 1921 and in 1925 second half year to the end of the 20 century, provide the latent economic basis and the premise for Chinese nationality newspaper industry moving towards the commercialized modernization. Moreover, Shanghai becomes the domestic important news information the junction sink, the centralism place , this is a condition which advantageously results in. Also, many newspapers mostly are located in the foreign settlement, compared with inland newspaper, it may not only reduce warlord's disturbance and persecution, but also may use the freedom of the press advertisement which flaunted using in the capitalist country, therefore in the long time it maintains stable. Under this background, Shanghai's business newspaper obtains a bigger development. Also it has provided the political context and the social condition for Shi Liangcai's newspaper industry enterprise.Shi Liangcai's outstanding achievement makes us go back to see his biography and newspaper ideas.Shi Liang is born in a family of the merchant, and his destiny is winding. Under his father guidance, he understood the person have to be honest, open and aboveboard. Father's achievement and guidance were deeply rooted in his immature mind. Under father ShiChunfan influences , by what one sees and hears, from the youth time, Shi Liangcai checks towards the imperial civil service examination system and the despotic rule ,he expressed the enormoushatred, in the contrary, he displays the different common interest in the right " new study" which have certain relations to his becoming into a generation newspaper industry and establishing the industry to save the country. Afterwards, Shi Liangcai was influenced by the end of the Qing reform movement and under the western scientific culture initiation, he had yearned for bourgeoisie's democratic science, his discussion in "rest building" showed that saving country and people not only relay on politics Pure Brightness, established the industry, but also lay in the education, managing the newspaper."Enlightened the populace" become the newspaper's the important task. Shi Liangcai is the most renowned newspaper industry capitalist in the Chinese modern history, in the economy he takes root in the national capital social upper class formation, but in the news thought he is the bourgeoisie liberalism who in a position inherits the Chinese tradition serious history viewpoint. He advocated publishing a newspaper in the manner of governing the history to, and in the spirit of being responsible for the historical. The historian publishing a newspaper regards as the record history, persists with to be highly responsible for the historical. Today's news will be tomorrow history, the news should be considered as recording history, in other words , news should be serious treated. .Concretely, the spirit of Shi Liangcai's "the historian publishes a newspaper" at least have following several meanings: First, the newspaper is recording history. Also said that , the news report was requested to be real. Second, the newspaper is in the inheritance of culture, opens a generation of atmosphere. Shi Liangcai thought the newspaper is higher than the history, besides " the degree of drawing a portrait " fall short for the history book, the commentary analysis and knew the history are its biggest strong point. Third, newspaper besides recording history and inheritance culture, can manifest the humanitarianism morality and justice strength and a intellectual's conscience. Moreover, generally speaking, populace's managed newspaper, must have the independent spirit, Shi Liangcai'Shenbao''s core is "the independent spirit". He believed that, only has the independence the reporter's moral character, can guarantee the the freedom of thought and state a case fair, when critic politics authority, when seeks the social politics order and morality and justice order reconstruction, demonstrated intellectual's demeanour and the moral courage.Shi Liangcai manages'Shenbao'according to the commercial principle, he maintains the autarchy, not political disturbance. He takes the newspaper as the master line, makes the cultural group, develops diversified management, utilizes purchase annexation to realize newspaper industry Trust's goal, causes the newspaper to develop the certain stage, thus steps to the modernized management inevitable phenomenon. Its management pattern concretely said, First, vigorously develop the advertisement and the release service, this is the key which'Shenbao'develops at. Second, unceasingly renew the infrastructure, realize the jumping development. Third, pay attention to human resources development and the management, enhance the enterprise efficiency. Fourth, value enterprise image, takes care of public's benign interaction. Fifth, take publishes a newspaper as the center, develop diversified management, construct the cultural group. Sixth , expand management scale, form the newspaper industry company and the newspaper group (also may be called newspaper industryTrust).Shi Liangcai has left behind the precious spiritual wealth for China's news history. Shi Liangcai and the declaration, reported to a higher authority and Shi Liangcai has been inalienable, his life merges into one organic whole with'Shenbao'.