The Study Of Professionalization Of Hunan Golden Eagle Documentary Channel

As television industry becomes more fierce and documentary channel develops rapidly,specialization of documentary channel becomes a hot topic in the institutional reform and development of our country.Recently,because of the increase of audiences attention and need for documentary,the development of documentary channel which as a vital communication tool has been paid much attention by society.In fact,the development of documentary channel faces up to many difficulties as well as many challenges.With constant efforts of exploration,documentary finds its own way of professionalization step by step.On the basis of Hunan Life Channel,Hunan Golden Eagle Documentary Channel becomes to be a professional documentary channel which has experienced processes of beginning,development and being a national TV.At the same time,Hunan Golden Eagle Documentary Channel faces fierce competition with similar products in television market,impact by new media,and audience differentiation.Hunan Golden Eagle Documentary Channel relies on young and mid-aged audience,and its program orients youth documentary.Its style is so much labeled by young and happy and its subjects are filled with Huxiang culture.This channel's profit mode is relying on advertisement and release of self-made programs.The financial support and policy support from our country are also factors.As a result,Hunan Golden Eagle Documentary Channel forms a profit mode that includes self management and policy support.Also,this channel imports modern enterprise management mode,employs differentiation strategy,and widely cooperates with other advantaged media.At present,Hunan Golden Eagle Documentary Channel still faces some problems in the process of professionalization,such as obscure brand images,limit market share,and single profit mode.To solve these problems,Hunan Golden Eagle Documentary Channel should enhance its branding,increasingly expand its market share and construct its own profit mode.