| Targeted at China Central Television (CCTV) One and CCTV News Channel, this paper examines at an exploratory level the phased gains and losses of live news broadcasts on CCTV, employing such methodologies as historic review, literature review, case study and observation, etc.CCTV news live broadcasts grew under the big picture of China TV news reform as well as the reform of ways of TV news broadcast. This paper reviews the growth of CCTV news live broadcasts drawing on previous literature, illustrates the characteristics of TV news live broadcasts under the guidance of relevant theory of journalism and communication, pointing to representative live broadcast cases in recent years, and analyses its gains and losses objectively in accordance with the practice of mature international news channels and the Phenix Channel with an attempt to give constructive suggestions to the routinization of news live broadcasts of CCTV News Channel.To realize routinization of news live broadcasts, CCTV has to give consideration to the live broadcast of both news events and news columns. At present, many of the so-called live broadcasts by China's news columns are not live in the real sense. They have merely parallel program recording and delivering, but the content of the programs are prepared in advance. Moreover, live broadcast of news events faces problems like improper contents, blind aspiration for large scale, incomplete play of the studio's role, monotony in forms, excessive coverage of previously known events and incompetence in emergency coverage. The founding of News Channel in 2003 creates conditions for routinization of news live broadcasts, providing a platform for timely covering sudden of unpredictable events. Consequently, the paper suggests that CCTV news programs should plan rationally live broadcast columns, deciding broadcast forms based on contents, and scale of broadcasts based on importance of events. The channel needs also to enhance the flexibility of live broadcasts, establish a perfect information system, and heighten the quality of relevant practioners including ancors and reporters. |
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