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Study Of The Management Pattern Of Chinese Digital Television

Posted on:2008-11-14Degree:MasterType:Thesis
Country:ChinaCandidate:Y TongFull Text:PDF
GTID:2178360212976924Subject:Communication
Abstract/Summary:PDF Full Text Request
The development of digital TV in the worldwide now is not only a technical revolution, but a revolution of the consuming concept as well. The prospect future of digital TV made many people want to share the profit.For most of the western countries, DTV, satellites TV have grown mature, and thinking of further development. But to China, there are unexpected difficulties. The main idea is to innovate the management mode.Here I analyzed some management pattern of foreign digital TV and some case, try to figure out their common points and differences, hope to drew some ideas for Chinese digital TV. Moreover, upon the stage and outline of Chinese digital TV development, I focus on policy, economics, management, and content to see some difficulties now.Finally, I suggested a model named"Diversify The Management Model On The Basis Of Three-Network Platform", and a diversified income system,...
Keywords/Search Tags:comparative study, digital TV, Management Pattern
PDF Full Text Request
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