Analysis Of Present Press Business's Cross-boundary Management Conditions In Pearl River Delta

Under the background of cultural system reform, press industrialization,commercialized and regionalizing development, press industry groups in Pearl River Delta which take the Guangzhou newspaper industryas the main item began to expand their own scale through the cross-boundary management at later period of 1990's. In this region, press industry groups rely on the positive promotions and support from the place economy, politics, society, and cultural conditions. They gradually open up a effective way in cross- boundary expansion. This article will begin with the market ecology background which the press i-ndustry obtains in Pearl River Delta, analyze each kind of power factor which the cross- boundary expansion situation will form, and willsummarize the local press industry cross- boundary management historic course and the present situation. In this foundation, the writerwill lead in tube Neo-Confucianism strategy formulation theory, studythe cross- boundary management of the press industry in Pearl River Delta through the SWOT system, and analysis the environment, summarize its own superiority and inferiority factor, as well as exterior op portunity and threat. According to these influence factor research, this article will initially construct a set to suit the strategic frame which the press industry's cross- boundary will expand, and design the concrete operation plan revolving the strategic target of realizing "the influence economy" . Then the writer will introduce the newest situation of the changing market, and forecast the future development tendency of the press industry's cross- boundary management in Pearl River Delta.