| Recently, with the development of Chinese newspaper industry, consumerist sections quickly emerged, and became a hot topic in both industry and research community. This thesis focused on the consumerist sections and studied its history evolvement and multiple reasons of its new emerge. On the other hand, in the thesis, the authors empirically analyzed the features and problems of consumerist sections, then proposed some methods to solve the problems for future development. In conclusion, this thesis comprehensively studied the current status of consumerist sections and discovered its problems as well as its laws of development. All these studies provide valuable suggestions to the operation of newspaper industry. |
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