Research On The Enterprise-Operated Mode Of Heilongjiang Municipal Bureau Of Radio And Television

The radio and TV industry owns the attribute of media industry, so as the cultural industry attribute. There are political function of"mouthpiece", educated function of culture transition and income creating function of economic. It is an urgent problem to exert every functioning and coordinate the relation among them during the developing process of the radio and TV industry in China. The radio and TV industry is in the fierce reform that replacing identity, recombining industry and the inside conformity as the special industry of commercialized operation. Heilongjiang municipal bureau of radio and TV is thinking how the enterprise-operated mode of itself as a part of the radio and TV industry.This paper carried on the market analysis to the industry of radio and television of our country on the basis of the current system reform situation of domestic and international in the radio and TV industry. Explained the main function of the Heilongjiang municipal bureau of radio and TV including media function, propagate the function and economic function regarded the current management system and main function as the visual angle. And analyzed the survival and developing environment of Heilongjiang municipal bureau of radio and TV containing the social environment, economic environment, technological environment and so on. On the basis of the above research, this paper designed the concrete enterprise-operated mode of Heilongjiang municipal bureau of radio and TV. Regarded the human resource distribution marketization and long result mechanism of"People First"as the basic point and discussed the human resource management mode of the Heilongjiang municipal bureau of radio and TV. Regarded the change of the financial mechanism in Heilongjiang municipal bureau of radio and TV as reason and explained the finance management mode reform such as the financing and financial control mechanism. Regarded political resource, economic resource, culture resource, scientific and technological resources and audience resource as the visual angle and described the mode of the resources integration in Heilongjiang municipal bureau of radio and TV. Analyzed the products...