The Growth And Expansion Strategy Research Of Juveniles And Children's Publishing Market

The juveniles and children's publish, is the entire publication enterprise important constituent. For 50 years, since the specially reform and open policy, the juveniles and children's publish obtain the considerable development, the children reading material said goodbye to the publication to be short, the monopoly publication history, marches into intense surplus publication and the competition publication time. Understood how cultivates and develops the juveniles and children's publishing market to be allowed to enable the publication enterprise better should to the market change, completes the market plan, discovers the new growth spot. The related result regarding is engaged in the publication enterprise which the children publishes to have the instruction the function, simultaneously to the profession department responsible for the work to be engaged in the industrial structure adjustment also to have the important reference significance.This article first through analyzes our country publication industry whole and the juveniles and children's publish history and the development present situation, argues vigorously comprehensive and exhaustive the development course which describes the Chinese children to publish, and in this kind of description discovered and asks the corresponding question. Next, take the Michael Porter's five kind of strengths models as the starting point, publishes in industrial to the children five kind of competitions strength to carry on the exhaustive analysis, thus really responded the children publish industrial the competition condition.The establishment in publishes the market to our country children in the exhaustive analysis foundation, proposed only has through the innovation...