Guang Xi Xinhua Bookstore Group Strategy Transformation Research

Xinhua bookstore has one been regarded as the gold-flated signboard.This cultural enterprise,which has made enormous contributions for Chinese culture and educational career since liberation,once proudly claimed that textbook is enough to support the whole book trade alone.At present,it also suffers from disruptive challenges.Those,like Internet bookshop,E-books,new media,and electronic textbook,are profoundly changing the reading and buying mode of the whole society.If Kodak has missed a digital epoch,Nokia has lost an epoch of smartphones,then we can say that Xinhua store is missing a new epoch that should have been belonged to him.At the huge historical mark,we are not qualified to exist as the number one and to have a sense of priority and fluke.Facing with the dramatic times transformation,the only thing we can do is to be prepared for the strategic transformation,and established a re-creation process.This test,which combined with the related strategic theory,based on the cases of GXXHSD group's strategy transformation,mainly discusses the process of strategy transformation.We analyze it by combining the degrees of metastatic matrix analysis method with internal and external environmental analysis method and study it by applying the SWOT analysis method into the identification from the uncertain strategic analysis to strategy transformation further to the choice,the supportive system and the monitoring.In the process of argumentation,we combined with the actual case of GXXHSD to study on the transforming mode and method from the level of strategy.The strategy transformation of an enterprise is a complicated systematical project,which can't be done by one step.It hides huge risk and higher investment,in which the entrepreneurship,the grasp of transforming time,the clear identification of principles of this transformation,the monitoring of the process,as well as the ability are indispensable.The value of this research lies in analyzing how to get rid of the plight under the present condition by studying the transforming case of such a symbolic stated-owned enterprise like GXXHSD group,and coming up with some substantial transforming strategies by analyzing the key elements that are suitable for this organization.The research result substantiated that under the changeable and increasing strict marketing environment,only by locating thecomprehensive cultural enterprises,rooting at the textbook,integrating the cultural element into the adjustment of enterprise structure,arranging the industrial investment according to the big culture,surrounding the industrial chain,creating the diverse industrial chain,the stated-owned backing to the basic aspects and improving the efficiency and well running the marketing transforming route,can we establish the agile customer-oriented organization to make it ever grand.The Preliminary success of GXXHSD group' s strategic transformation has provided itself and other enterprises with experience and enlightenment,and also a guide of the further transformation.