A Study On The Development Of Direct Mail Advertising In China

It has been 8 years since DM magazine's first debut in China, now it became a noticeable advertisement platform, its development has drawn much attention. This article carries out a panorama view on the direct-mail advertising( free deliver magazine), simply tracing its history, examining its overall present situation, carrying on category analysis, associating with case study and applying SWOT analysis as the strategy to decipher the in-depth society reasons for it to emerge and its existence's markets analysis. Last ,this article summarize the current direct-mail advertising ( free deliver magazine )inherent questions, and puts forward some proposals and the opinions to its media development.