The Study On Further Development Of Medical Journals Advertisement Market

Advertisements of medical sci-tech journals can not only meet the readers's needs, but also improve the economic condition of the journals. Nowadays, the advertisement market of medical sci-tech journals in our country has not been fully developed. The author analyzed the strengths, weaknesses, opportunities and threats of medical sci-tech journals by using SWOT analysis, and concluded that the advertisement market of medical sci-tech journals could have more development since the medical sci-tech journals have the special strengths and advantages, and external environment brought some opportunities. In this paper, the strategies of advertisement market development for medical sci-tech journals were described in the views of the advertisers, advertising media, journals' readers, and advertisement information.