Outdoor Advertising And Effects Research

The outdoor advertisement is one of advertisements form with centuries-old history. With the development of living space as well as the life style, all kinds of form media can be seen everywhere. The outdoor media is no longer the traditional "outdoors" media, its meaning has already been extended greatly.This article focuses on the outdoor media. It evaluates the outdoor advertisement communication effect through analyzing the development of outdoors advertisement, the existing relative theories and experiences on outdoor advertisement effect evaluation in the foreign countries, combined with the case analysis on Chengdu bus-stop booth advertisement effect.At first, this article summarizes the development and characteristic of Chinese outdoor advertisement based on the background of global outdoor advertisement development. Along with changing in life style, the outdoor advertisement has been recognized by the advertising agent and the consumer all over the world. The rising rate of outdoor media greatly exceeds the traditional media such as television, newspaper and magazine. It will become the outstanding media with great potential in the 21st century.The Chinese outdoor advertisement is being at the high speed development phase, and has been further developing to become prosperous in main cities especially in Shenzhen and Changsha. The outdoor advertisement in most industries has been increased especially in mails, telecommunications and the financial industry.