The Value Chain Construction Of Chinese Media Industry, Compared With International Media Industry

Before entering WTO, China's media industry has already begun a process of collectivization, setting up large media groups in the field of newspaper, radio and television and publish, therefore strengthening the competitive advantage of the scale of the domestic media industry, enhancing the competitiveness of the domestic media industry.Constructing the value chain of promoting collectivization and media industry through capital operation in the world has become the mainstream of characteristic development, and profoundly influences the direction and pattern of developing the world media industry Recently, foreign media industry has formed a joint cross-media, cross-profession, cross-regional, cross-border large media group through a series of mergers, and restructuring.This paper discloses the problems in the process of developing China's media industry value chain through the analysis and comparison of Chinese and foreign media industry value chain structure, beginning with the Chinese and foreign media blocs. It also puts forward how to construct China's media industry value chain, ensuring the healthy and orderly development, and meanwhile enabling them to in a good stead in a world mediaThe main point of this paper is the analysis of the problems of China's media industry value chain based on the reference of group information. It analyzes and compares the foreign and Chinese media industry value chain from the policy level, capital level and operating level.At the policy level, news group capital union; Chinese media group power grafting. "nature of the cause, enterprise management" in China's media industry from planned economy to market economy status of a transitional process forms. This transitional institutions can not truly established media group market dominant position, the Chinese media group in the external financing of investment cooperation, the establishment of operational...