Winning And Keeping The Competitive Advantage

The thesis is about the study of relationship marketing of media. These years , traditinal model of marketing has the limitations.In the crisis of marketing , the new model of marketing--relationship marketing come into being.It is the important and new achievement.But the study of media marketing in many books and articles are about early and traditional study , and take little care of the new study of marketing.The study of marketing of media is backward.The thesis is the response to the relationship marketing.For these years,the foreigh media group has entered our country,and our media is faced with rigorous test.And in our country the competition in our media is sharp.The department of our media is faced with much difficulty and bottle- neck, such as the price war, the identical competition and so on.Looking for the new breach and efficacious model of marketing is the most pressing task.Against the question,I examine many media and raise the definition,the model and the tactics of relationship marketing of media.I hope that the thesis about relationship marketing of media can have the function to systematic and all-round studying reationship marketing of media. I hope that the thesis can enrich the theory of media marketing too. Besides, I wish that theses...