Another Reality

Media steps from the demand for information exchange among people, while information not only facilitate the perception towards the world, but also serves as the fundamentals for knowledge system. The human race is always devoted to pursue explicit, comprehensive and timely information, in order to enhance their understanding about the world to the best state, thus more convenient and accessible media types are developing continuously. Technological development has nourished the prosper of mass media, during the process people become fully aware of the world, and on the contrary, the media also has exert significant influence upon society and knowledge generation, changing social structure and definition of knowledge itself.The debut and popularization of electronic media refreshes the understanding and lifestyle of the human race, with some opinions perceiving its deciding impact on the paradigm of social lifestyle. It is then reasonable for the public and academic focus on the significance of the media. At the same time, the intrinsic characteristics of the mass media have also aroused the alteration of art and humanics.The former researches on the media, from different aspects of theoretical tradition and academic history, are divided into two schools: Empirical School and Critical School. Empirical analysis is necessary to derive exact benchmark and result,...