Research On New Finance-And-Economics Newspapers' Position

The blooming development of new finance- and- economics newspapers becomes an important feature in the development of communication since 2001.They have found the direction in the subdivided market, seizing market with distinct age feature and idea of specialization. In few years, they not only obtain good social benefit and economical benefit, but also bring brand-new ideas about operating, managing and running a mews papering to the journalism of China.Based on position thesis from marketing management, this article analyze in a certain marketing condition how new finance- and- economics newspaper is positioned to the audients (including readers and advertising clients), and how its positing goal is carried out in contents, price, issuance and promotion.The article can be divided in to four parts: the first part is concerted with the concept and basic thesis of position and media positon; the second part describes the marketing conditon; the third part researches on the position of new finance- and- economics newspaper and the strategies based on it; the fourth one researches on the position to the advertising clients. Finally suggestion is given: broading the new market and nurture the protein market.