On The Communication Of Television News About People's Livelihood

That the phenomenon of television news people's livelihood emerges isn't accidental ,but is resulted from many factors such as the dissemination trend on the civilian turn in the medium ecosystem environment, the central new way of thinking concerning the news reform, the society development policy of our nation, the competition in the circle of journalism and so on. Its value lies in: the value of news dissemination, the value of political dissemination and the value of cultural dissemination. That is to say, the television news people's livelihood respects news regulation namely, has the function of exertive information spread, which can make the news essence return; It satisfies the audience to be eager to the power of having dialogue and the power of knowing what happened to some extent, strengthens the supervise of public opinion and promotes the public realm to be set up, thus and further raising many citizens' consciousnesses, encouraging them to participate the progress of reform and constructing good public opinion atmosphere for the socialism harmonious society; and It spreads, accepts and develops regional culture and grows the television culture of the popular character. However, the television news of people's livelihood also has much shortage. For example ,the news value isn't strong, the reliability is lower, it works carelessly etc. The news disseminators should hold the banner of journalism professional doctrine high on the operation of interviewing and editing, and make use of marketing dissemination principle properly on the management. Therefore, the development space of the television news of people's livelihood is very big. The television news of people's livelihood will not be replaced by the public news temporarily, but is climbing during a mature period.