Community Manager Marketing Management System Of JiLin Netcom

The telecommunication service has already been popularized through itsdevelopment for many years and there is a growing acceptance by people ofthe telecommunication service. Accordingly, the seller's market of thetelecommunication has changed into the buyer's market. The formermarketing channel, in which priority was given to self-running businesshall with the supplement of the agent, does not meet the needs of marketdevelopment and competition because of its single pattern, less businessservices and passive marketing. In order to make the advantage in the futurecompetition, every large operator launches the contest of marketingchannels. The comprehensive marketing system, which is built for meetingthe fierce competitive market environment, can promote the corecompetitiveness of a communication company, make full use of a large numberof valuable data resources produced by business supporting system, combinethe information offered by relevant supporting system, construct thebusiness analysis center and analyze, develop and use the platform toprocess and deal with the information intelligently, and finally, offerthe market decision administrator and the market manager prompt, accurateand scientific computer application system to assist design making.The relevant technology involved in this system includes EnterpriseJavaBeans, Extract, Transform, Cleansing, Load and B/S structure. EJB, withwhich the software manufacturer realize EJB server, is the norm of Javaserver end service frame. The user of EJB application program can beabsorbed in the necessary commercial logic of supporting applicationwithout worrying about the realization of the frame around. The course ofETL is the flowing course of the data. Under B/S structure, the userinterface of the system can be totally realized through WWW browser, withsome affair logics realized on the front, but most affair logics realizedin the end of the server, which forms the so-called 3-tier structure. Itis a new kind of software system structure technology which can save thecost of its development and with the common browser can realize the powerfulfunctions that once could be done only with the complicated special-purposesoftware.The system can be mainly put into the routine module, the inquiringmodule, the statistical module, the system safeguard module, the purviewmanaging module. The routine module includes the task management, theemergency report module, the work program, press releasing, informationexchange, the daily record, the integrated information, exchangingplatform in real time, information collecting. The inquiring moduleincludes user information inquiring, user expenses inquiring, telephonepayment information inquiring, user's obstacle and complaining situationinquiring, zero business user information, off service users, user debtinformation inquiring, competitive data information, customerfollowing-up information. The statistical module includes the integratedinformation, user's information, zero business information, defaultingcustomer's information, competition data, and the information of customerservice. The system safeguard module includes dictionary maintenancefunction, inquiring function, the setting up of inquiring terms, inquiringfunction, the setting up of back to results, daily record inquiring of dataupgrade, daily record inquiring of user's operation, the allocation ofuses, and the maintenance of array and number sections. The purview managingmodule includes the unit management, the function hall management, the rolemanagement, systematic user's management and information registeringmanagement in statistical report forms.The main server of the system adopts the way of double machine apparatusof two minicomputers. In normal running, the main computer is responsiblefor the database service while the other main computer is responsible forWEB service with the UNIX operating system. ETL and report form processingadopt the PC SERVER, while the operating system adopts WINDOWS SERVER. Thegiga exchangers are used in the check up between apparatus room and theprovincial company system, and the business support network are used toconnect with the branch companies of districts and cities. Front deskinterface: finished by JSP, is responsible for representing and controlof the input project of the data;Business logic layer: the control of thewhole business logic is placed in JAVABEAN by JAVA, and JSP is needed forJAVABEAN to finish any inquiry function, then the information back fromJAVABEAN would reveal to users;Systematic database: keep the materialsof various customers of the system. This paper has also introduced theabstraction, arrangement, security and the visit to data for relevant datain the system. In addition, it analyses the information data of the system,the organizing method and the process of transmitting information data.Finally, it introduces the realization of the inquiring module of thesystem.The goal of the project has already been finished according to theplanning. The maintenance, marketing, service of the community network andquantization performance of the community managers and the high-efficiencyand multi-level management styles are basically realized. Because thecommunity is a newly-built organization, the whole system needs furtherimprovement and the increase of new functions from its management system,service contents, technical supports and examination contents, etc. whichare still in the process of exploration and improvement.