The Reason That TV Drama Program Imports Chinasuccessfully In The Field Of Communication View

Korea TV drama program is so popular in Asia for short time, which no doubt is a successful example of cross cultural communication. The reason is that Korea government supports the culture industry positively, but the more important is that Korea TV drama program shows efficiency point of eastern culture and forms the unique communicating way, thereby gain the other eastern countries' recognition highly. The article tries to summarize the successful experience of Korea TV drama program from communication field of view and offers some thoughts about ex-communication of China mass culture.The text of this paper divides into five parts. The first chapter is preface, introducing the purpose, meaning, method, framework of this research. The second chapter is media environment of TV industry in Korea, analyzing culture industry policy of Korea, unique managing system of Korea TV drama program, successful sale strategy. The third chapter discuses the background, that Korea TV drama program imports China market. The fourth and fifth parts are emphasis of this article. The fourth chapter explains as the most common two styles of Korea TV drama program, family TV drama program and youth idol TV drama program according to communication theory. The fifth chapter uses the way of cases interview, analyzing audience psychology on watching Korea TV drama program.