A Study Of Rumour Spreading And Its Control In Crisis

People have concerned with the "buying underground lottery" issues and the subsequent rumour which have been causing bad influence in south china recent years. Firstly, the "buying underground lottery" issues have brought up high social risk for its causing great damage to politic, economy, culture and education of suburban areas. On the other hand, to match with the "buying underground lottery" action, many people got themselves open to messages from mass media, interpersonal communication, experiences on the issue and publications on "buying underground lottery" issues. Then, they formed their own basic perceptions about the game and spread it through interpersonal communication in the country. As a result, people buying underground lottery got influenced by those messages and use it to direct their buying action. At the same time, some gossip (including rumor and canard) were also popular and became the center agenda among the country. Those are the rumour spreading in the communication theory context.Such a gambling game belongs to a certain number of people ,however ,it was spreading in people's daily life and it became a public event .At this point , rumour spreading has played an important role in buying underground lottery.This study uses a combination of qualitative study and quantitative study methods to survey and analysis the process, causal connection and taking control of rumour spreading in serious situation. The fist part of the study narrates the process of gossip on its coming out, communication and being believed in by people in the country through case study in communication theory context on "buying underground lottery" issue in Feng Qiao Village, a typical country of basis-level in Hunan. Second part of this study made multi-dimensional analysis on the complicated socialbackground for the coming out of the "buying underground lottery" issue. The third part of the study focused on ways to eliminate the issue once for all. Through reading this article, readers will know better of the issue and thus find way and method to solve it.