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A Study On The Feature Of Topic Selection In The Hebei Publishing Field

Posted on:2007-07-28Degree:MasterType:Thesis
Country:ChinaCandidate:C KangFull Text:PDF
GTID:2178360182985655Subject:Communication
Abstract/Summary:PDF Full Text Request
The feature of topic selection is the focus demonstration of the value of topic selection.The formation of the feature is the objective demand of the market economy and the result ofthe specialization in publishing field. There are abundant human and publishing resources inHeBei , which are taken fully advantage of and therefore an area block structure and acomparatively steady pattern have been formed initially. Many publishing houses such asHebei People's Publishing House, Heibei Education Publishing House and Hebei UniversityPublishing House have gained an advantage and an important feature in books of politics,philosophy, art, and academic classics by being mature and independent in the publishing area.But excessive rely on textbooks and supplementary textbooks make their books lesscompetitive and consequently the publishing houses become less capable of defendingthemselves before risks in the publishing area . In addition, a newer and higher demand is putforward to the publishing field in the situation of knowledge economy. This thesis, based onresearch and investigation, offered some constructive idea on the value of topic selectionunder the background of knowledge economy."Individualized Publishing and Branded Management" , the developing idea advocatedby HeBei publishing field, is the best interpretation of the topic selection value. On thepremise of this strategic goal, this thesis made an analysis of the feature in topic selection andthen made a systematic and objective study on HeBei publishing field, by some theoreticaland factual approaches such as statistics,diagrams, case study, content analysis andcomparative analysis .
Keywords/Search Tags:Hebei, Publishing field, Topic selection, Feature
PDF Full Text Request
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