| When the media ecological environment changes in the new century, city-newspaper has taken a variety of measures to survive the fierce media competition. Meanwhile, a new model of communication has come into shape. This article starts from an introduction of some competition strategies city-newspaper has adopted, which includes to set hot line or big reward for news clues; to arrange hot line for citizens to express their opinions to the government; to edit Reader' s Voice volumes; to involve audience in the press planning activities; to enhance the communication between readers and newspaper so as to encourage critics and advices from readers; and so on. Next, through quantitative analysis and qualitative analysis of these strategies in terms of Communication Theories, a new communication mode with inter-subjectivity comes out.Then this article explains the reasons for and exposes the background behind these strategies as well. Finally, it focuses on the meaning of this new model and discuss its defects and disadvantages in practice, of course, with respective method for improving proposed.In a word, through an detailed analysis of Communication model on the basis of different competition strategies city-newspaper adopts, the author intends to explore the rules behind these strategies and therefore, to promote the development of citied newspaper. |
