Research On The Chain Operation Of Xinhua Bookstore

The chain operation is a form of business organization and system of conduct, which of the substance is to bring the basic principle of produce to the circulating realm, and the aim is to strengthen the cooperation ability, obtaining the scale performance. From the first chain store opening before 140 years ago, the theoretics of chain operation has been integrated gradually, and the development of which has been into the autumn. As from the 90's in 20 centuries, the chain bookstore has been developed greatly in Europe and America, such as the Barnes & Noble, Inc in America and the W. H. Smith in Britain. The growth of the chain bookstore brings the profound influence to the traditional book retail trade even to the whole publish industry. The development of the chain bookstore becomes the predominant sale method of the retail trade in publishing realm.Facing to the external trade of publish retail and wholesales market and the entrance of overseas capital, it is important for the cultural market to construct the book industry of chain operation with Chinese special feature and create the strong publish middleman of book industry channel. With the six decades of glorious history, Xinhua Bookstore has made a great contribution to our cultural career which of the issue network spread all over the country is a substantive wealth. Following with the development of the ages, however, as for the corrupt practice of system and other aspects, the expansion of Xinhua Bookstore has appeared various problems. Only the reformation can help Xinhua Bookstore who facing with the fierce competition come out from the predicament. Because of owning the incomparable function and advantage, the chain operation will become the inevitable choice for our Xinhua Bookstore reformation.The full article was divided into five parts totally.The first part discussed basic principle of the chain operation. The part firstly related the concept, characteristic and advantages of the chain operation, then, on thisfoundation, explored its pattern and characteristic, owning to offering the theory for expansion of Xinhua Bookstore; Beginning with analyzing the management environment of Xinhua Bookstore, the second part expounded the necessity and strategic meaning that Xinhua Bookstore took the chain operation into action. From the history of civil catena industry, the third part explained the history and present condition of the chain operation implement, and then, illuminated resumptively the characteristic during the expansion of our chain bookstore after this century. In the fourth part, discussing the development thought of chain operation for the Xinhua Bookstore, the article brought some expansion problems forward for the chain operation which Xinhua Bookstore should solve, such as the choice of management pattern, the usage of fundamental principle and the vital technique. Lastly, under the practice of management, the article pointed out the relationship which Xinhua Bookstore should resolve correctly.From the practice, we can summarize that the chain operation is the strong force for the reformation and recombination, which can produce the profound influence for the development of Xinhua Bookstore, and can take a great movement into our circulating realm of book industry.